There were many (about 4 dozen, almost all men) comments on his blog (which I am not linking to, because I don't want this to be a "call out"). He emailed me asking for my opinion.
I responded only to his point about gamification, which was all I had time for, saying that in that area his post ignored an important gender issue. The competitive aspect was part of what makes those sites unfriendly to women.
I told him that there have been many studies of how children play, and they reveal some distinct differences between genders. Boys begin play by determining a set of rules that they will follow, and during play they may stop to enforce or discuss the rules. Girls begin to play with an unstructured understanding of the game, and, if problems arise during play, they work on a consensus. Boys games usually have points and winners. Girls' games are often without winners and are "taking turns" games. Turning libraries into a "winning" game could result in something like Reddit, where few women go, or if they do they are reluctant to participate.
And I said: "As a woman, I avoid the win/lose situations because, based on general social status (and definitely in the online society) I am already designated a loser. My position is pre-determined by my sex, so the game is not appealing."
I didn't post this to the site, just emailed it to the owner. It's good that I did not. The response from the blog owner was:
This is very interesting. But I need to see some proof.Some proof. This is truly amazing. Search on Google Scholar for "games children gender differences" and you are overwhelmed with studies.
But it's even more amazing because none of the men who posted their ideas to the site were asked for proof. Their ideas are taken at face value. Of course, they didn't bring up issues of gender, class, or race in their responses, as if these are outside of the discussion of what libraries should be. And to bring them up is an "inconvenience" in the conversation, because the others do not want to hear it.
He also pointed me to a site that is "friendly to women." To that I replied that women decide what is "friendly to women."
I was invited to comment on the blog post, but it is now clear that my comments will not be welcome. In fact, I'd probably only get inundated with posts like "prove it." This does seem to be the response whenever a woman or minority points out an inconvenient truth.
Welcome to my world.