- Engineering can fix anything
- Information is neutral and measurable
- Advertising is information
Google has ramped up the advertising game by orders of magnitude, destabilizing huge, long-lived media companies, and it's all based on... winners win. Google sees its role as matching up users with things they are seeking, whether it's web sites, books, or a place to buy sneakers. It doesn't matter to Google what the information is.
There is something creepy about the way that Auletta refers to SergeyandLarry as "the founders." It sounds almost... cult-like. The fact that the book treats the founders and CEO Eric Schmidt as a three-some is just way too trinitarian for my taste.